So, beer ads could be wrapped around shows aimed at single men. Clothes ads could be packaged up with episodes of Friends. Coke or McDonalds could wrap an interactive ad around a children
Monthly Archive for April, 2004
Cordiant in crisis after Allied pulls its account
Cordiant Communications shares plunged 65pc to an all-time low yesterday after the crisis-hit advertising group revealed it had been sacked by one of its leading clients.
Comment Admen are staring down the plug hole
Orange chief executive beefs up team
Orange, the mobile phone operator controlled by France Telecom, yesterday added to its increasingly international management team by appointing Sanjiv Ahuja chief operating office
Ron Atkinson quits ITV after his racist remarks are heard on air
Football pundit Ron Atkinson has resigned from ITV Sport for making racist remarks after Chelsea’s Champions League match with Monaco on Tuesday.
Now Atkinson loses Guardian job
TV and newspaper football pundit Ron Atkinson has lost his job as a columnist for the Guardian following his racist comments live on air about Chelsea defender Marcel Desailly.
Atkinson exits ITV after racist slur
Once more a fall from grace, but hardly the last of the Irish Rover
He may already have had a visage so battered that it made Keith Richards look like Miss Pears, but Shane MacGowan was nursing serious facial injuries yesterday after being the victim of an alleged attack in a pub lavatory.
BBC ’squeezing out serious shows to chase ratings’
The BBC was singled out by Ofcom yesterday and told to stop chasing ratings and making copycat television shows as the media regulator claimed current affairs, the arts and religious programmes were being pushed out of peak viewing hours on terrestrial channels.
Sony close to buying MGM studios
C&W in pole position to buy Monaco stake
C&W poised for Monaco buy
Group in talks for 55% stake
CBS condemned for broadcast of Diana car crash images
The brother of Diana, Princess of Wales, said he was ’sickened’ by the pictures broadcast by US television network CBS that showed images of the dying Princess in a programme looking at the car crash in which she died.
Elle poaches Cosmopolitan editor Candy to replace Bailey
Elle magazine has poached rival Cosmopolitan editor Lorraine Candy, ending its search for a replacement for Sarah
Mori boss dismisses Express effect
Respected pollster Bob Worcester has dismissed the Daily Express’s decision to back the Conservatives as an ‘editorial ploy’ and predicted it will have little effect on voters.
Academics blame VAT for holding back web publishing
The decision to levy VAT on academic journals published over the internet is holding back the take-up of new technology, MPs were warned yesterday.
The following is a list of links to the E-business Briefing column/newsletter which I have written for E-Consultancy for over two year.
December 2004 #124 – push-media-comes-of-age
December 2004 #123 – bah-humbug-a-real-reason-to-be-sociable
November 2004 #122 – virus-with-your-banner-ad-sir
November 2004 #121 – ad-standards-welcome-now-for-keywords
November 2004 #120 -briefing-i-want-my-stv
November 2004 #119 – batten-down-hatches-for-google-hurricane
November 2004 #118 – broadband-wises-up-and-gets-violent
October 2004 #117 – barriers-to-market
October 2004 #116 – pr-bloggers-enter-the-story
October 2004 #115 flash-movies-overdue-for-the-mainstream
October 2004 #114 – localism-arrives
September 2004 #113 – search-me
September 2004 #112 – igital-killed-the-radio-star
September 2004 #111 – the-sun-not-won-it-online
September 2004 #110 – beware-the-jabbergoogle-my-son
August 2004 #109 – pub-rock-download-bubble-beckons
August 2004 #108 – there-s-gold-in-them-there-minds
August 2004 #107 – it-s-all-in-the-postcode
August 2004 #106 – bluetooth-file-sharing-stays-in-the-slow-lane
August 2004 #105 – are-we-ready-for-the-online-ad-boom
July 2004 #104 – can-bloggers-cut-it-at-the-convention
July 2004 #103 – blinkx-and-don-t-miss-it
July 2004 #102 – there-i-was-ready-to-call-for-ashley-highfields-head
July 2004 #101 – gmails-hidden-value
June 2004 #100 – comfortable-with-carrying-competitors
June 2004 #99 – itv-the-internet-beckons
June 2004 #98 – are-blog-readers-valuable-after-all
June 2004 #97 – warning-unsuitable-for-media-regulators
May 2004 #95 – p2p-mobile-music-sharing-on-the-horizon
May 2004 #94 – bright-weather-for-broadband-business
May 2004 #93 – service-not-content-is-king
May 2004 #92 – briefing-go-east
April 2004 #91 – europe-plays-the-slow-dance
April 2004 #90 – doubleclick-of-the-argonauts
April 2004 #89 – the-glastonbury-lottery-show
April 2004 #88 – will-gmail-hit-the-gspot
March 2004 #87 – of-icebergs-and-audiences
March 2004 #86 – can-google-avoid-the-link-addiction
March 2004 #84 – extra-extra-get-your-digital-edition
March 2004 #83 – external-affairs
March 2004 #83 – external affairs
February 2004 #82 – roaming roaming wherefore art thou roaming
February 2004 #81 – shop till you drop
February 2004 #80 – you gotta fight for your sports rights
February 2004 #79 – mainstreaming online
January 2004 #78 – BBC, Age of empires
January 2004 #77 – keep those laptops roaming wi-fi-d!
January 2004 #76 – ere darlin fancy some quick high revenue mobile content
January 2004 #75 – another year another prediction
December 2003 #74 – social network with your paper sir
December 2003 #73 – privacy, its a matter of consent
December 2003 #72 – help the aged new media overtakes the old
November 2003 #71 – site design the eyes have it
November 2003 #70 – pop goes the pop up bandwagon
November 2003 #69 – hand wringing across the water
November 2003 #68 – where shall we meet there com
October 2003 #67 – sky slaps a sub on web video
October 2003 #66 – broadband gamers: wanna buy a t-shirt?
October 2003 #65 – glossy tv car ads really are pointless
October 2003 #64 – messaging thats not so instant anymore
September 2003 #63 – msn we did it for the kids honest
September 2003 #62 – wi-fi bonanza
September 2003 #61 – i want my mtv – mobile that is
September 2003 #60 – the terminator meets his online match
September 2003 #59 – are viruses killing e-mail marketing
August 2003 #58 – video grabs the radio tags
August 2003 #57 – virtual banking needs real world presence
August 2003 #56 – three throws content at punters
August 2003 #55 – task force to sort out ad standards shock
July 2003 #54 – security still melindas e-tail bugbear
July 2003 #53 – yahoo msn and google – the three search stooges
July 2003 #52 – guardian turns magpie with online strategy
July 2003 #51 – bad sites bad staff
July 2003 #50 – hot spots too hot to handle
June 2003 #49 – paying for consolidation
June 2003 #48 – wap goes weak in the presence of banking
June 2003 #47 – portals on the rack
June 2003 #46 – is e-gov an e-gravy train – lets hope so
May 2003 #45 – the always on medium is not tv
May 2003 #44 – small furry interactive agencies still evolving
May 2003 #43 – hutchisons price pickle
May 2003 #42 – spam is a serious business
April 2003 #41 – e voting vs the pencil
April 2003 #40 – Online ads a spurt not a re-bound
April 2003 #39 – pay to play no way
April 2003 #38 – – for sale sign on upmystreet com
March 2003 #37 – – make the bastards pay
March 2003 #36 – Wireless youth send Beckham to Baghdad
March 2003 #35 – Let a thousand blogs bloom?
March 2003 #34 – 2003: The year the Net grew up?
March 2003 #33 – 3 come to town
February 2003 #32 – Boogle, Bloogle or Glogger?
February 2003 #31- Music industry plays the same old online tune
February 2003 #30 – QXL: The Pole, the journalist and the auctioneer
February 2003 #29- “Honey, I’m calling from the laptop on the train”
January 2003 #28 – “Oh dear, we’ll have to delay 3G. Nevermind.”
January 2003 #27 – Dnt mss wth 3G txt say kids
January 2003 #26 – Jeeves’s banner confusion
January 2003 #25 – IT managers downbeat
December 2002 #24 – Simply having a wonderful e-Christmas time
December 2002 #23 – BBC Online investigation?
December 2002 #22 – Shopping portals: The ‘last man standing’ game
November 2002 #21 – Broadband Britain: The $45m wrong turn
November 2002 #20 – Guardian “gonna get free” or not?
November 2002 #19 – 3G: 3 Feels crowded
October 2002 #18 – From the Editor: Goodbye from me! Hello to Mike…
The denial suggests that the source for the Beckham story is more likely to be someone with physical access to his phone or to the phone of his mistress.
The spokesperson said Vodafone keeps information on calls made for billing purposes for up to a year. They added that their policy on text data was standard industry practice among other mobile providers.
Despite this, there already exists a precedent for mobile operator employees accessing the content of text messages. In 2002, two engineers were sacked after passing on text messages detailing the infidelity of their friend
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