Newspaper readers like blogs

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Interesting article from the Poynter Institute says newspaper readers who follow blogs remain cautious, but they consider them a “vital newcomer to the media scene… All this has forced the traditional media to re-evaluate its relationship with readers newly empowered to speak out and challenge the system.”

Steve Outing, senior editor at The Poynter Institute for Media Studies, thinks blogs are “are influencing mainstream media to become more interactive, to treat news more as a conversation and a bit less as a lecture.”

(Thanks to editorsweblog.org)

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