As my article in The Guardian today shows, putting the full content of your site into the RSS feed is a tricky business. The main problem is from unsavoury characters taking feeds and using them on splogs. Personally I think even full feeds, with adverts, still won’t cut it against the sploggers – they’ll just rip out the ads – and the audience for RSS is still not really that big anyway. The next version of Windows may change that, but I think the ‘headline and link’ interface culture is pretty ingrained now.