Mobile communities – how to do it right

Kenetworks is a fantastic little mobile development agency in Stockholm who excited me about the potential for mobile to drive communities, and therefore communities to drive brands. Meeting Gustav Söderström in the bar of the Lydmar Hotel was great fun and he took me through, step by step, the service they have come up, which currently runs on Playahead, a huge youth community site in Sweden. There is a great Flash presentation which keeps it simple too.

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