The idea behind Reevoo is that customers can only review products they've actually bought, rather than the millions of half-baked reviews out there on things people have barely looked at. It is also a handy CRM exercise for online retailers. But listen to the podcast to get the full story.
News Update: Reevoo has just published its 10 millionth product review (and signed up Comet).
Download the MP3 file here (approx 12MB, 13 minutes long) or subscribe to the podcast feed.
This is the latest in a series of regular tbites podcasts, generously hosted at London private members club, Adam Street.
If you'd like to be a guest on the next Bitecast, where we'll be documenting some of the most interesting new developments in digital and mobile media, contact Mike Butcher.