Real life brands behave the same in Second Life

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Brandmap

Nic Mitham at the K Zero blog (a marketing and branding company) has posted a map of all the real-world brands he could find operating in the virtual world of Second Life. It’s a hard-wired map which would well do with uploading to Flickr so that people could start to tag it with their own knowledge. This needs a little crowd sourcing… Here is the link to the big version. It’s interesting how some brands cluster. Why are Adidas and Reebok so close? The same question could be asked of Sony Ericsson, Vodafone and CHannel 4. And again of Sun, Intel and Comcast. I guess they are trying for the high traffic areas, which is clearly a tactic which mimicks the real world.

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