Second Lifers avoid TV

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Over half of Second Life users are watching less TV since becoming memebers of the virtual world, according to a new report. But clearly TV advertisers had better get moving into this new world, because the report from market intelligence house GMI found that just over half (56%) of users think Second Life is a good promotional vehicle. Only 16 percent say they would not be more likely to buy or use a brand that is represented in the Internet-based virtual world

In addition twenty-four percent of respondents claim they go to Second Life to escape real life, which they are ‘not satisfied’ with, while 64 percent present themselves differently. Additional findings include:

* 45 percent give themselves a more attractive body

* 37 percent make themselves younger

* 23 percent give themselves a different nationality

* 55 percent watch less television since becoming active in Second Life

* 22 percent have more Second Life friends than real-life friends

* 29 percent feel Second Life interferes with their real-world social life

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