Suddenly it’s all about trying to be nice to bloggers and get them on your side. Do I smell the whiff of fear amongst media and brands? Trailing in the wake on an event I ran recently are two further events on the subject. A seminar on “Blogger Relations” to help PR types to understand engagement with the blogosphere better is being run this Friday, May 25th. There is more detail here and the booking form is here. Meanwhile BIMA is running an event this week on Online PR and social media. If your business is marketing, PR or involves any kind of engagement with opinion formers then I suggest you go to these events which are both pretty affordable and run by people I consider to be experts on the subject.
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Mike Butcher is Editor of TechCrunch Europe, co-founder of TechHub and on the board of the Coalition for a Digital Economy. Read more

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Also noticed that a couple
Also noticed that a couple of recent podcasts have talked about Blogger Relations:
- New Comm Road Epi 31: Managing a Blogger Relations Campaign (May 14, 2007); and
- a segment in Marketing Over Coffee’s May 18, 2007 episode also explains “How to Pitch Bloggers”
Don’t know about the whiff
Don’t know about the whiff of fear. From what I can see, there are approx. 80 media relations folk for every one blogger relations bod, which reflects current demand. Strikes me that most brands are still pre-occupied with ‘traditional’ journalism.
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