Suddenly it’s all about trying to be nice to bloggers and get them on your side. Do I smell the whiff of fear amongst media and brands? Trailing in the wake on an event I ran recently are two further events on the subject. A seminar on “Blogger Relations” to help PR types to understand engagement with the blogosphere better is being run this Friday, May 25th. There is more detail here and the booking form is here. Meanwhile BIMA is running an event this week on Online PR and social media. If your business is marketing, PR or involves any kind of engagement with opinion formers then I suggest you go to these events which are both pretty affordable and run by people I consider to be experts on the subject.
Monthly Archive for May, 2007
The UK’s Press Gazette magazine, a title for journalists, has relaunched its web site in a three column design. From the more colourful home page, drop-down menus lead the user into the various magazine and site sections. It seems clear that the main site is running on a fairly old-fashioned content management system still, while the blogs have shot ahead, with tag clouds, pictures, comments and blog rolls.
The Guardian is planning to launch a food blog, following on from its blogs for the media business, news, technology, arts, games, travel and many others. “Word of Mouth” is being billed in conjunction with the Observer Food Monthly supplement.The test first post is by Guardian blogs developer Peter Corlett.
Technology World 07 is an unusual event in the UK as it brings 80 hand-picked foreign ICT buyers (big fish such as LG, Samsung, Nokia – as well as medium sized companies) to the UK for one-to-one meetings with UK ICT companies. It is an annual event and this year’s focus is on mobile, wireless and broadcasting, ICT applications for the information security sector, and ICT applications for the banking finance and insurance sector. It is highly subsidised by the UK Government (£40 for a day delegate ticket – a total steal) and a great opportunity for British SME’s to network and see what their competitors are up to and engage in a full seminar programme (with talks on entering new markets, growing your business with venture capitalists, protecting your intellectual property, and doing your market research). Check it out at Technologyworld07.com
Justin Kirby over at dmc.co.uk has created a new site around how the theory and methodology of “Connected Marketing” is evolving and also being put into practice. He’s published a series of new podcast interviews for the site including ones on “Open Innovation, Trends and Engagement” marketing. Check it out.
Suddenly it’s all about trying to be nice to bloggers and get them on your side. Do I smell the whiff of fear amongst media and brands? Trailing in the wake on an event I ran recently are two further events on the subject. A seminar on “Blogger Relations” to help PR types to understand engagement with the blogosphere better is being run this Friday, May 25th. There is more detail here and the booking form is here. Meanwhile BIMA is running an event this week on Online PR and social media. If your business is marketing, PR or involves any kind of engagement with opinion formers then I suggest you go to these events which are both pretty affordable and run by people I consider to be experts on the subject.
I’m flattered to be one of the judges for this year’s New Statesman New Media Awards which focus on the use of new media in nonprofits, government, engagement with MPs etc. Anyone interested needs to nominate projects that they admire here by May 31. You can see last year’s winners, and entries so far this year. You can also nominate your own project and enter more than one category. Oh, and the awards covers any tech platform, so Web , mobile interactive TV, you name it.
The categories are:
Contribution to civic society award
This award will go to the project that best uses new media technology to contribute to civic society.
Modernising government award
This award will go to the most innovative use of new media technology to improve and modernise services at any level of government.
Elected representative award
This award will go to the elected representative who best uses new media technology to communicate with the electorate. This award is open to councillors, MEPs, MPs, MSPs and Members of the Welsh Assembly, etc.
Education award
This award will go to the body or project that has made the most significant contribution to education through the use of new media technology.
Information and openness award
This award will go to the individual or organisation that best uses new media technology to provide an alternative, informative voice enhancing democratic debate.
Advocacy award
This award will go to the individual or organisation that has most effectively influenced opinions and behaviour through the use of new media technology. Pressure groups, lobbying firms, charities, corporate public affairs departments and campaigning organisations are all eligible.
Young Innovator award
This award recognises the impact of young innovators in our society. The winner will be involved with new media innovations that improve public life or contribute to civic society. They could have contributed to, created or run a project. These may include websites, blogs, online radio or any other new media project. There is a £500 cash prize for this category. Entrants must be under 26 on 01 Jan 2007.
Pluck, which re-packages social media content for publishers, broadcasters and major brands, is expanding beyond the US and is now on the hunt for a UK MD, according to a highly placed source.
Last year the Austin, Texas-based RSS and publisher services company, raised $7 million from Reuters, Austin Ventures and Mayfield and re-focused away from consumer-facing RSS services towards B2B products.
Their SiteLife Social Media suite generates user content via blogs, photos, comments, ratings and discussion groups to build the site traffic of publishers. The BlogBurst network re-publishes A-list blog content with publishers and MyNews enables publishers and portals to offer their users personalised news.
Pluck, which re-packages social media content for publishers, broadcasters and major brands, is expanding beyond the US and is now on the hunt for a UK MD, according to a highly placed source.
Last year the Austin, Texas-based RSS and publisher services company, raised $7 million from Reuters, Austin Ventures and Mayfield and re-focused away from consumer-facing RSS services towards B2B products.
Their SiteLife Social Media suite generates user content via blogs, photos, comments, ratings and discussion groups to build the site traffic of publishers. The BlogBurst network re-publishes A-list blog content with publishers and MyNews enables publishers and portals to offer their users personalised news.
Recent Comments