Who’s driving social media? Not the agencies

This is thin stuff. “There is increasing buzz around buzz.” Oh, come on. You guys need to realise that online identity in the form of a MySpace or Facebook profile is as much content as anything someone might ‘upload’. Furthermore, microblogging a la Twitter is the tip of the ice-burg. When ‘uploaders’ include those who are happy to blog in just 140 characters (many more than the blessed 8% I daresay), that’s when you will see what social media is really capable of. I expect better from Agency.com.

2 Responses to “Who’s driving social media? Not the agencies”


  1. 1 Tom Smith

    Thin? Painfully slow… the
    Thin? Painfully slow… the notion of uploaders in itself is laughable.

  2. 2 George Black

    Do you think when the buzz
    Do you think when the buzz and dust settle down there will be anything left of value in Facebook? Will some people ultimately want practicality over novelty? What does Facebook offer the Early Adopter? Or is that what they are trying to dredge up with their Applications. Surely not just another channel for Hot or Not, or to answer inane questions.

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