mashup, which runs ‘digital’ events, is launching Mashup Demo on Oct 2nd. It’s been put together to provide startups and growing companies in the digital sector with a platform from which to demo their services to an audience of investors, corporates, bloggers, journalists and industry influencers. This allows them to overtly sell and flaunt their products and services, gain feedback on concepts, develop or find partners, seek investment, practice the pitch, test the proposition, refine the model or simply find customers. If you’d like to be considered for the event email a brief overview and maybe a YouTube video pitch to demo@mashupdemo.com.
Monthly Archive for August, 2007
On the weekend I went to the TV Unfestival, an “unconference” about TV, which is a sort of Fringe even to the Media Guardian TV Festival.
Although the event was typical of a tech/geek gathering in the unconference format – lots of healthy debate, discussion and networking – there was often a disparity between the ‘open rights’ and open source culture of the tech world and the locked-down, “copyrighted up to the eyeballs” culture of the TV world.
There was also not a great deal of talk about funding and where the money was going to come from to fund the brave new ventures online which TV firms will need to make to capture their audiences which are ebbing away. TV people are used to hearing about commissions, advertising, subscription models. They are not used to – or at least have yet to be convinced – that user generated content and ‘video ad insertions’ into online video clips will replace the millions in cash currently available to them in the traditional networked TV world. And to an extent, one can’t blame them. Its a brave new world we are entering.
Talking to the very few (I suspect they are not into unconferences!) number of real TV producers and the “geeks” at the event I got an unexpected difference in opinion. The TV people often felt they were at the cutting edge of the new world. And although the atmosphere was overall positive, some “Geeks” meanwhile would express frustration to me that the over-riding culture of the tech world was going to have a very hard time communicating what they had to offer to traditional TV.
In other thoughts from the event…….
• We had a presentation from Sclipo.com, a user-generated ’skills sharing’ site. Users can sell teaching videos ebay-like or revenue comes from ads. Along with the usual ‘how to’ video there is one quite impressive feature where users can pay for lessons from a teacher literally live streamed via webcam, and there is an in-built payment mechanism. What’s the betting that’s going to be used for nefarious purposes fairly shortly? Based in Barcelona, they are looking for staff so if you want a warmer climate and can do flash, php, Web2 style stuff then get on to them.
• A Joost guy (unnamed) told me that they thought building legally ratified stuff – as in not going the ‘open rights/creative commons’ route – is ‘the way forward’ because it means building on stuff which doesn’t get taken down by the lawyers later on.
• The man with the most zeitgeisty name in the Web business “Paul Pod” demo’d a full-blown working site for Tioti which so far is still in closed Beta. They plan to have an API coming out in a month of so, which will show info on shows and TV characters. He also insisted TIOTI is not a ‘recording service in disguise’.
I’m in Edinburgh today for the TV Unfestival, an unconference about TV, as an adjunct to the Media Guardian TV Festival.
Coverage of this year’s Edinburgh TV Un-Festival 2007 and the Media Guardian International TV Festival will appear across both tbites.com and – where the topic is on digital media – mediabites.com. Stay tuned…
Coverage of this year’s Edinburgh TV Un-Festival 2007 and the Media Guardian International TV Festival will appear across both tbites.com and – where the topic is on digital media – mediabites.com. Stay tuned…
Now for all networks it seems…
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NEXT EVENT: Brunch Bites 1.5 (BETA)
Date: Wednesday, August 29, 2007
Time: 10:30am – 12:00pm
Location:
The Dana Centre
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South Kensington
London
SW7 5HD
The nearest underground station is Gloucester Road, on the District, Circle and Piccadilly lines.
Contact: 07720291095
Email: editor [at] bitesmedia.com
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What is Brunch Bites?
Work in digital media, marketing, music, mobile or “Web 2.0″? Working in or on a startup?
Brunch Bites is a new “salon” style event built around discussion and open networking over good coffee.
Your host is blogger and journalist Mike Butcher, of mbites.com and publisher of Bites Media, new ‘mini network’ of blogs:
tbites.com
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• Brunch Bites is about business, debate, discussion and ideas
• You can also pitch your company but be prepared to debate/discuss it
Who is the perfect Brunch Bites attendee?
• Tech startups / entrepreneurs
• Digital Creatives / Designers
• Developers
• Bloggers in the Tech / digital media/marketing
• VCs
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• Journalists
• Analysts / researchers / academics
Are you a developer with a strong interest in taking something like Yahoo Maps and mashing it together with your Salesforce.com data to come up with some cool new innovative Web-based application? Or, are you thinking of building something unique and interesting on top of the application programming interfaces (APIs) from Amazon.com and Eventful.com? Check out MashupCamp in Dublin Sept 12-13.
Brands buying advertising space inside virtual worlds are free to do so in the UK, since the Advertising Standards Authority state that only ads in the 'public realm' – for example, those placed on a virtual billboard – would fall within its remit. In other words there are basically no restrictions.
I just need to blog this while it’s still in my head. I’m sure others have come to the same conclusion in a more erudite manner, and posted longer pieces. But I’m starting to wonder if the “User Generated Content” revolution, which was supposed to be taking over the world somewhere around about now, may not hit the heights it was predicted to. Why? Because social networking could well take over from where content creation left off. Ok, that is a massive generalisation. Of course that won’t happen for all demographics all of the time. But think about it. Even the biggest bloggers of the last 2 years – Robert Scoble, Loic Le Meur etc – are now producing almost as much content and getting possibly more interaction inside social networks than they did out on the wild-web or blogosphere. Of course, I’m referring in large part to the enormous pull of Facebook right now. But I’m also thinking that it’s specifically proprietary social networks, such as Facebook or Twitter, which are not open platforms in the way blogs were, that will have this effect. We all have a limited amount of time. If the former Live Journal member or Blogspot Blogger switches to Facebook, then they are going to spend a lot of the time which they used to create content now socially networking (writing on walls, checking mini-feeds, staling people’s statuses etc). I’ll try and add more to this later…
UPDATE: I added more in my comment below.
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