MoblogUK rebrands, looks for funding

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moblog:tech, the new name for UK moblogging pioneers MoblogUK, has entered a new phase and is now looking for an ‘equity for investment’ deal.

The privately owned moblog:tech (MT) launched Moblog.co.uk in 2003 and is now now one of Europe’s biggest moblogging community sites. In fact pictures from the London bombings appeared first on the site, showing at the time that the emerging phenomena of ‘citizen journalism’ and user generated content could have dramatic impact on new events.

Moblogging – as they define it – is the process of posting online images, audio and video from mobile phones. Right now the site generates advertising and subscriber revenues, and features “Promoblogs“. These are branded promotional websites to which a rock band, or event or a community can send content from their mobiles. These are then customised or held as standalone micro-sites, and are also featured within the moblog:UK community. Clients pay a license fee for a 3-month or annual Promoblogs.

MT also offers the Participation Toolkit which allows them to create a separate white-label moblogging community site for a client and their target audience. This is possibly their most valuable asset at this time, outside of the online community of MoblogUK. A major client for this so far is Channel 4’s Big Art Mob project.

MT has a pretty experienced 5-person management team which includes, Mat Brown and Ben Godfrey (tech), Jonathan Allen (community), Lori Faye Fischler and Alfie Dennen (sales and marketing).

Dennen is also well known starting the “We are not afraid” viral campaign after the London bombings of July 2005.

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