Three signs Aardman for ad-supported videos

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UK mobile network Three has signed Aardman Animations, creators of the Wallace and Gromit series of animations, to supply video “snack” content. Has the Aardman’s ‘Angry Kid’ series of video shorts which are paid downloads, but this new package is ad-supported, and will feature old favourites such as Creature Comforts, A Town Called Panic, Purple & Brown and Morph. 3’s ad-supported video service is operated by Rhythm NewMedia.

“Launching an ad-supported service is the next step in a strategy, which will continue Aardman’s leadership in mobile animation services,” said Robin Gladman, digital product manager at Aardman Animations.

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