Facebook’s new keyword ad system

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Facebook has quietly launched a keyword advertising system to rival Google’s AdSense. Disguised as a simple upgrade to Flyers, its system for selling cheap ads on a self-service basis, the new system charges per click and lets advertisers target by city, gender, age, relationship status, employer, educational level, political views, and keywords. Facebook has the data, generated by its users and the new system will have “detailed reporting”.

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