Archive for the '3G' Category

Three signs Aardman for ad-supported videos

UK mobile network Three has signed Aardman Animations, creators of the Wallace and Gromit series of animations, to supply video “snack” content. Has the Aardman’s ‘Angry Kid’ series of video shorts which are paid downloads, but this new package is ad-supported, and will feature old favourites such as Creature Comforts, A Town Called Panic, Purple & Brown and Morph. 3′s ad-supported video service is operated by Rhythm NewMedia.

“Launching an ad-supported service is the next step in a strategy, which will continue Aardman’s leadership in mobile animation services,” said Robin Gladman, digital product manager at Aardman Animations.

iPhone goes to 02 in UK?

It looks like 02 has swiped the Apple iPhone from the clutches of Vodafone, according to breaking news reports. Although 02 itself is denying it. For now…

UPDATE: A well placed tbites source at a rival network with no interest in spinning the story tells us the iPhone has “definitely” gone to 02 in the UK. What everyone is not sure about yet is if this is just going to be the US / 2.5G version, or which operator will get the license for the 3G version of the iPhone which is due to appear at the end of this year/beginning of next. What is also puzzling some industry observers is why 02 wants the iPhone when it is already the leading UK network, and is therefore not in as much need of an extra 500,000 customers (as were attracted to AT&T in the US). The plot thickens…

Europe gets 3G iPhone Monday

According to reports starting to leak out from reliable sources, a new 3G version of the iPhone may be launched Monday in the UK in a joint promotion with Vodafone, T-Mobile, and UK phone retailer Carphone Warehouse as an MVNO.

A report in the London Evening Standard newspaper (no link available) yesterday hinted that Vodafone would be the official carrier in Europe, but Newswireless (run by long-time mobile journalist Guy Kewney) today says Apple is going with three carriers in Europe to answer criticisms folllowing its exclusive deal with AT&Tin the US. The announcement is slated for Monday but an actual shipment date for the 3G iPhone is unknown, although it is looking like the year-end.

Vodafone recently launched flat-rate data charges for its under-used 3G network, making it a good platform for the iPhone, while T-Mobile has positioned itself for a while as a flat-rate “Web and Walk” carrier. Carphone Warehouse, though a left-field choice, is said to be in the frame as a MVNO carrier in the UK. The American version, using only 2G phone technology, goes on sale in the US today.

120pc UK mobile penetration?

Mobile Today has a neat graphic for subscriber takeup in the UK:

Operatorstable

However, where is 3? As Ed Cross says:

What it looks really interesting is the total cumulative amount of subscribers in the study to be 66.7 million, this number does not consider "3", lets add maybe another 5 million for their probable share?, Tesco Mobile, Dot Mobile, and any other MVNO's i am not aware of (EasyMobile closed last december), lets add 1 million for these group?. So the total approximate number of UK subscribers maybe is set at around 73 Million, big wow! This is what i call real market penetration.

Mobile is the next mass medium

Or so says Tomi Ahonen on Communities dominate brands:

Mobile as the 7th mass media is as much superior to the internet, as TV is to radio. Today at 2.7 billion mobile phone users, there are three times as many mobile phones as personal computers (and over a quarter of all internet access is already from mobile phones). There are nearly twice as many mobile phones as TV sets. Twice as many people use messaging on a phone (SMS text messaging) as use e-mail on the web. But mobile was first a communication device. It emerged as the 7th mass media only by the year 2000. By far the youngest of the seven mass media, the mobile is also by far the least understood.

Don’t have time to read the whole thing? His argument is neatly summarised by Nic Brisbourne thus:

1. The mobile is a uniquely identifiable device – so personalisation and targeting can be an order of magnitude better. Every time you go back to a site it recognises your number. The media owner can know with 100% accuracy when you visited his site and what you did whilst you were there. No need to worry about cookies.

2. It is always on and always with you – so you can have alert services. Apparently seven out of ten people sleep with their mobile within arms reach – and most of them literally have their phone in bed with them.

3. The phone has a built in payments channel – twice as many people have phones as credit cards and their is no 18 year age limit – combine this with unique identification and the result is truly revolutionary

4. Mobile makes media input and creation unbelievably easy and convenient. Simply snap and post to your blog or Flickr.

Reaction on MySpace MP3 move

Reaction is coming in on the Myspace decision to sell non-DRM MP3s from unsigned bands registered on the site. The Register: "We reckon it's the record companies that should be more woried about MySpace than Apple at the moment, though. If so-called "MySpace phenomena" such as the Arctic Monkeys and Lily Allen continue to emerge through self-promotion and are given unprecedented direct selling access to their MySpace-addicted audience, where do the big guys fit in exactly?"

 

The New York Times: "… for the four major labels, which must approve each retailer that sells digital versions of their music, the new store could represent a challenge. The MySpace store would let labels set their own prices for songs, which they have complained that iTunes does not let them do. And all of the major labels have put their catalogs into Snocap’s database, which uses an audio fingerprinting technology to prevent people from selling songs they do not own. The MySpace store will sell music in the MP3 format, however, which allows them to be played on the Apple iPod but does not offer any copy protection… For each track it sells, MySpace will charge a band or label a fixed fee of around 45 cents, which it will share with Snocap." Business Week: "Unlike iTunes, where all tracks are 99 cents, musicians set their own prices. MySpace and Snocap say they will take a cut just large enough to cover the costs of the materials and provide a tiny profit; the lion's share of the sale goes directly to the artists. That's a sweet deal for independent bands like The Format, a Phoenix pop band that participated in a test of the storefront. The band has listed 12 songs for sale at 79 cents each. Already, lead singer Nate Ruess says he has received loads of e-mail from fans saying they appreciate that they can get the music directly online. "We got burned by our old label, and you realize you don't need these things when you have something like Snocap," Ruess says."

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