Category Archives: Advertising

Facebook’s new keyword ad system

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Share this post Facebook has quietly launched a keyword advertising system to rival Google’s AdSense. Disguised as a simple upgrade to Flyers, its system for selling cheap ads on a self-service basis, the new system charges per click and lets … Continue reading

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Virtual worlds open for marketing

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Share this post Brands buying advertising space inside virtual worlds are free to do so in the UK, since the Advertising Standards Authority state that only ads in the 'public realm' – for example, those placed on a virtual billboard … Continue reading

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Facebook still running ads on racist groups

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Share this post Adverts continue to appear beside far-right and racist groups on Facebook despite major advertisers pulling their campaigns following revelations that their brands were appearing alongside such groups. First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential have … Continue reading

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Facebook still running ads on racist groups

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Share this post Adverts continue to appear beside far-right and racist groups on Facebook despite major advertisers pulling their campaigns following revelations that their brands were appearing alongside such groups. First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential have … Continue reading

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Facebook doubles ad rates inside four months

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Share this post Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook’s PowerPoint rate-card deck. Facebook now says it’s the top photo site. The minimum … Continue reading

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Facebook doubles ad rates inside four months

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Share this post Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook's PowerPoint rate-card deck. Facebook now says it's the top photo site. The minimum … Continue reading

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Three signs Aardman for ad-supported videos

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Share this post UK mobile network Three has signed Aardman Animations, creators of the Wallace and Gromit series of animations, to supply video “snack” content. Has the Aardman’s ‘Angry Kid’ series of video shorts which are paid downloads, but this … Continue reading

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Online offers smart media owners potential for growth. Fact.

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Share this post Head of digital for the Guardian Media Group Simon Waldman hits back with both barrels today at John Duncan and his assertion in a previous issue of Press Gazette that online teams have ‘conned’ unsuspecting newspaper boards … Continue reading

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Facebook is the new AOL

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Share this post ValleyWag today runs an interesting insider piece from a startup developing Facebook applications. Until recently FB members could invite all their friends to an app. creating massive viral adoption. Hence why some apps like Top Friends by … Continue reading

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CBS buys Last.fm for $280m, plans more ads

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Share this post As hinted at back in February, Last.fm has been trawling around looking for a buyer and today it found its harbour in the form of a US media giant. The ‘social music’ site has been bought by … Continue reading

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