Category Archives: Advertising
Facebook’s new keyword ad system
Facebook has quietly launched a keyword advertising system to rival Google’s AdSense. Disguised as a simple upgrade to Flyers, its system for selling cheap ads on a self-service basis, the new system charges per click and lets advertisers target by … Continue reading
Facebook still running ads on racist groups
Adverts continue to appear beside far-right and racist groups on Facebook despite major advertisers pulling their campaigns following revelations that their brands were appearing alongside such groups. First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential have already pulled their … Continue reading
Facebook still running ads on racist groups
Adverts continue to appear beside far-right and racist groups on Facebook despite major advertisers pulling their campaigns following revelations that their brands were appearing alongside such groups. First Direct, Vodafone, Virgin Media, Halifax, AA, and Prudential have already pulled their … Continue reading
Facebook doubles ad rates inside four months
Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook’s PowerPoint rate-card deck. Facebook now says it’s the top photo site. The minimum sponsorship remains $50,000, … Continue reading
Facebook doubles ad rates inside four months
Since February, Facebook has doubled its ad rates for sponsored groups from $150,000 to $300,000 in the US, reports ValleyWag which has obtained Facebook's PowerPoint rate-card deck. Facebook now says it's the top photo site. The minimum sponsorship remains $50,000, … Continue reading
Three signs Aardman for ad-supported videos
UK mobile network Three has signed Aardman Animations, creators of the Wallace and Gromit series of animations, to supply video “snack” content. Has the Aardman’s ‘Angry Kid’ series of video shorts which are paid downloads, but this new package is … Continue reading
Online offers smart media owners potential for growth. Fact.
Head of digital for the Guardian Media Group Simon Waldman hits back with both barrels today at John Duncan and his assertion in a previous issue of Press Gazette that online teams have ‘conned’ unsuspecting newspaper boards into making investments … Continue reading
Facebook is the new AOL
ValleyWag today runs an interesting insider piece from a startup developing Facebook applications. Until recently FB members could invite all their friends to an app. creating massive viral adoption. Hence why some apps like Top Friends by Slide ended up … Continue reading
CBS buys Last.fm for $280m, plans more ads
As hinted at back in February, Last.fm has been trawling around looking for a buyer and today it found its harbour in the form of a US media giant. The ‘social music’ site has been bought by CBS Corporation for … Continue reading