Mike Butcher

Over half of Second Life users are watching less TV since becoming memebers of the virtual world, according to a new report. But clearly TV advertisers had better get moving into this new world, because the report from market intelligence house GMI found that just over half (56%) of users think Second Life is a good promotional vehicle. Only 16 percent say they would not be more likely to buy or use a brand that is represented in the Internet-based virtual world

In addition twenty-four percent of respondents claim they go to Second Life to escape real life, which they are ‘not satisfied’ with, while 64 percent present themselves differently. Additional findings include:

* 45 percent give themselves a more attractive body

* 37 percent make themselves younger

* 23 percent give themselves a different nationality

* 55 percent watch less television since becoming active in Second Life

* 22 percent have more Second Life friends than real-life friends

* 29 percent feel Second Life interferes with their real-world social life

Moblog.co.uk has relaunched its site with a new redesign and launched a moblog for mobile operator 3′s X-Series handset range.

Co-founder Alfie Dennen says: “The new homepage is geared towards being more inviting to new users, whilst also being a much more easy way to discover new things happening on the site. One of the new elements is something we call “busyness”, which calls those posts which have the most comment activity to the front page.”Featured moblogs are also more prominent now, making it easier to see what competitions and interesting images and video are being posted by bands, charities and other organisations moblogging.

A new tag cloud, displays interesting posts and discovers what tags are common throughout the site. The site’s navigation is now always visible at the top of the page, with the addition of the new ‘featured’ and ‘highlights’ links. Some enhancements have also been made to the search page, improving search results overall.

Moblog recently announced a deal to license its technology to Channel for the for Big Art Mob.

It’s now obvious that in order to promote a band these days you have to play online. MySpace was a ‘go-to’ place for a long time, although it is fast losing its cache as record companies start to – ethically or unethically – virally seed their own acts, sometimes even using robots to add hundreds of friends to an artist’s site or just employing people specifically for this task. And while the likes of Lilly Allen and Sandi Thom have managed to shoe-horn their MySpace exposure into a real-world record contract, the likes of Imogen Heap has some 330,000 ‘friends’ signed up to her myspace – a fact which still didn’t get her into the charts.

Instead, some bands are starting to bypass the whole record industry infrastructure (MySpace included), with some evidence of success. Koopa, a punk band, recently made it into the UK top 20 charts based on their sales via IndieStore.com – which is now hooked-up to the official chart system.

Indiestore enables artists to build their own download store, earn cash from the sales of their tracks and secure a chart position in official charts in the UK, US and 20 other countries. In addition, artists can promote their gigs and stay in touch with their fans on their own indiestore. Bands receive 80 per cent of money from sales.

The UK-based Bandwagon, too, has the advantage that people can download a single from the site and it will be chart eligible.

Now Bandwagon has launched a Millionpoundjukebox.com. This plays a jukebox of a random track from Bandwagon bands, and displays pixels which you can buy to advertise on the page (via paypal).

So the deal is: over a 12 week period, 120 bands will be streamed through the jukebox; 10 tracks from different artists will be playlisted and streamed each week; an industry led A&R panel will chose 20 winners at the end of the period; each winner will receive £25,000 for development (music videos, publicity). (My favourite so far is Lucky Soul, but then I always like music which sounded like The Cardigans!)

You can get a feel for how these sites are doing from Alexaholic. There, you’ll see IndieStore has had the most traction so far. However, it’s worth reminding you that page traffic figures on e-commerce sites have never been that useful a measure.

Meanwhile, the opportunities to sell or push your own music online have never been bigger. Just check out Soundclick, CDbaby and Garageband to get a flavour. Soundclick, which offers free music, is the biggest of these obviously. Here’s a traffic comparison.

Here’s an interesting statistic: “62% of the content that the average 21 year old consumes is produced by someone they know” – Pew Institute. YouTube streams 100 millions video clips a day. Get it yet?

Technorati Tags: Mediabites

HitWise has the drop on MySpace today:

“Myspace.com has surpassed Yahoo! Mail as the most visited domain on the Internet for US Internet users. To put MySpace’s growth in perspective, if we look back to July 2004 myspace.com represented only .1% of all Internet visits. This time last year myspace.com represented 1.9% of all Internet visits. With the week ending July 8, 2006 market share figure of 4.5% of all the US Internet visits, myspace.com has achieved a 4300% increase in visits over two years and 132% increase in visits since the same time last year.”

Technorati Tags: Mediabites

Ipsum

Over 250 copyrights are covered by the deal signed today by Universal Music Publishing Group for Elton John’s back catalogue. The worldwide agreements administer the post-1974 publishing interests of Elton John and his collaborator, Bernie Taupin. As UMPG already owns the copyrights of songs written up to 1974, these new agreements put the entire Elton John catalog under one roof.