Category Archives: Media Buying

Virtual worlds open for marketing

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Share this post Brands buying advertising space inside virtual worlds are free to do so in the UK, since the Advertising Standards Authority state that only ads in the 'public realm' – for example, those placed on a virtual billboard … Continue reading

Posted in Advertising, Media, Media Buying, MediaBites, Second Life, Virtual Worlds | Leave a comment

Yell yells at YellowWikis

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Share this postThe world's biggest yellow pages publisher, Yell, has threatened to shut down Yellowikis, the wiki-based yellow pages directory, accusing it of of "misrepresentation", "passing off" and suggests that using the name Yellowikis could "constitute an 'instrument of fraud'. … Continue reading

Posted in Advertising, Media Buying, MediaBites, Portals, Search, Social Media | Leave a comment

Bespoke tailor gets 300pc sales rise out of his blog

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Share this post Hugh Macleod, spoke about how he had worked with Thomas Mahon, bespoke Savile Row tailor, to launch English Cut. He says having a blog was much easier to "control the conversation" than going through mainstream media – … Continue reading

Posted in Jobs, Legal, Magazines, Marketing, Media Buying, Media Hardware, MediaBites, Metrics, Micropayments, Misc | Leave a comment