Category Archives: MediaBites

Real life brands behave the same in Second Life

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Share this post Nic Mitham at the K Zero blog (a marketing and branding company) has posted a map of all the real-world brands he could find operating in the virtual world of Second Life. It’s a hard-wired map which … Continue reading

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Marketers failing inside Second Life

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Share this post Hamburg-based research firm Komjuniti has published the first extensive survey of Resident attitudes toward marketing in Second Life. MTV, Coke, Dell, American Apparel – they are all at it. The results [PDF] are that 72% of 200 … Continue reading

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120pc UK mobile penetration?

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Share this post Mobile Today has a neat graphic for subscriber takeup in the UK: However, where is 3? As Ed Cross says: What it looks really interesting is the total cumulative amount of subscribers in the study to be … Continue reading

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Mobile is the next mass medium

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Share this post Or so says Tomi Ahonen on Communities dominate brands: Mobile as the 7th mass media is as much superior to the internet, as TV is to radio. Today at 2.7 billion mobile phone users, there are three … Continue reading

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Virgin Media starts its marketing

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Share this postSo I got my Virgin Media customer pack today. They must be sending it to everyone who has ever touched Virgin (I had a Virgin mobile number once, plus I was on Telewest at one time). Clearly they … Continue reading

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What is Joost capable of?

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Share this post In a great article about Joost, The Guardian’s Owen Gibson looks at the main points behind the services. Jost will “split” the signal so it cannot be pirated, and there will be no user content until copyright … Continue reading

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Time magazine downsizes to meet online challenge

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Share this post Time magazine is among the latest large media owner to realise that the Internet is not a place where you spend a lot of money. In fact, it’s so efficient at disintermediating the income streams of traditional … Continue reading

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Advertising to shun user-generated video

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Share this post The FT reports that social media sites with video, like YouTube and MySpace, will not earn as much in advertising as professional video sites. According to Screen Digest, the media analysis company, ad revenues on UGC sites … Continue reading

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MySpace to challenge iTunes

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Share this postMashable is reporting that MySpace will soon be selling music downloads from the 3 million unsigned bands that have set-up shop on the hugely popular social network – a move that further enhances the disruptive nature of MySpace … Continue reading

Posted in Apple, MediaBites, Music, MySpace | Leave a comment