Mike Butcher - mbites

Graham, you may have hit the nail on the head: "Blogs and all that were always about connecting people, nattering about stuff. Now there are better ways to do it. And traffic and hits have nothing to do with it. They're simply not relevant. Technorati ranking and all that was always irrelevant anyway. Now it's obsolete." This is going to sound like Pseuds corner but.. We are heading towards a "media singularity". That is the single point at which content is created. At it's smallest it is a status update or a microblog/twitter or a moblog from a camera phone. Anything after that becomes longer form and more involved - blog posts, long feature-style pieces, podcast, video etc, all the way up to the feature film. It's a long old tail, but the question is where does the source if that river start? Inside a social network or outside? Perhaps I am coming at it too much from the point of view of a media owner. One can't control (or at least it's hard) one's rights and media/ads/sponsorship inside a network, but you can on the web. You are right, traffic/Technorati NEVER mattered to the average person. And increasingly those things will plateau as lots of content creation emigrates into social networks and away from places that Technorati/Google Blog Search can reach. Perhaps the solution for media owners is to build or buy their own social networks...